Game worlds aren't just where people play anymore. They're where stories are born, franchises are built, and the next generation of IP is taking shape. Our President John Gaudiosi will be at the WorldBuilder Summit on April 23rd in West Hollywood, moderating "From Game Worlds to the Big Screen: Building Film Franchises from Game IP" alongside Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg.
You Don't Buy Attention Here. You Earn It.
Named one of Fast Company's Most Innovative Companies of 2026 and Inc. 5000's #1 in Advertising & Marketing. We help brands earn their place in modern fandom.
Get in TouchLatest from LinkedIn
We're honored to be nominated for the 18th Annual Shorty Awards for the Samsung Galaxy Gear Up Cup, across three categories: Event & Experiential, Community Engagement, and Multi-Platform Partnership. A huge thank you to our partners at tms and Samsung Electronics America. This campaign was a true collaboration, and it wouldn't have been possible without the trust and ambition everyone brought to the table.
Moonrock has been named by Fast Company one of the World's Most Innovative Companies of 2026, ranking 8th globally in PR and Brand Strategies, and the only gaming-focused agency on the list. We built this company at the intersection of gaming IP, live events, retail, and culture. To see that work recognized alongside partners like Walmart and Samsung Electronics, who also made this year's list, means a lot. Proud to be among them.
Moonrock is heading to GDC Festival of Gaming 2026 in San Francisco, March 9-13. Our own John Benyamine, John Gaudiosi, Annabell Liao, Scott Nellessen, and Christopher Buffa will be on the ground at Moscone Center all week, meeting with brands, developers, and partners looking to authentically connect with gaming audiences.
Services
Integrated Campaigns Nebula
When your UGC drives event attendance, your event drives retail, and your media amplifies it all—that's when the magic happens. Let us orchestrate a campaign that connects every dot.
- Events
- UGC
- Content Marketing
- Growth Marketing
- Media
General Consultation
Strategic guidance for connecting with your audiences
Get in TouchEvents
IRL activations at LVLUP Expo, Momocon, Twitchcon, and more
Get in TouchGrowth Marketing
Audience acquisition and community building
Get in TouchUGC
In-game experiences on Fortnite, Roblox, Minecraft and more
Get in TouchContent Marketing
Editorial-driven gaming coverage through Restart.run
Get in TouchMedia
Precision campaigns that reach gamers where they are
Get in Touch
Latest Lookbook
Finding Intersections
On the vanguard of experiential marketing, Moonrock pioneers the fusion of non-endemic brands with gaming experiences. Our Q4 2024 lookbook highlights how we have successfully bridged the gap between traditional consumer brands and the digital world of gaming. With innovative strategies and immersive experiences, we have enabled our partners to engage with valuable new audiences in meaningful ways.
Team Highlight
Scott Nellessen
Scott Nellessen leads growth marketing at Moonrock, advising brands on paid media, GTM strategy, and revenue acceleration across gaming, entertainment, sports, and tech. His career spans marketing operations leadership and consulting in high-stakes categories, where he built scalable performance frameworks and negotiated complex partnerships. His category fluency and operational discipline strengthen pipeline quality and deal velocity, helping the team land and scale blue-chip programs.
Meet the Team
Let's Talk
Whether you're looking to launch an in-game experience, activate at a convention, or just figure out how to reach your audience, we're here.






































