You Don't Buy Attention Here. You Earn It.

That's a wrap on Anime Expo 2026 in Los Angeles. We had the honor of running the Moonrock Gaming Lounge on the show floor, giving fans a place to go hands-on with some of gaming's best titles. Resident Evil Requiem, Onimusha: Way of the Sword, Pragmata, Street Fighter 6, and Avatar Legends: The Fighting Game were all playable, and the lines said it all. None of it happens without the partners who trusted us to bring it to life. A huge thank you to Capcom, Paramount Games, and MSI for an incredible show. Next up? San Diego Comic-Con. See you there!

The "gamer" stereotype is truly (and clinically) out of date. The ESA just released its 2026 Essential Facts About the U.S. Video Game Industry report, produced with YouGov, and the numbers reframe how anyone marketing in this space should be thinking. A few that stuck with us: Two-thirds of Americans (67%) now play video games every week. That is 212.3 million people, up 3% year over year, with the average player now 37 years old. It is nearly an even split by gender, 53% of men and 46% of women. Among Boomers, women (52%) actually out-play men (47%). 75% of parents play weekly, and 81% of them play with their kids. Gaming isn't competing with family time anymore, because it is family time. And 63% of players say games deliver the best entertainment value for their money, ahead of streaming, music, TV, film, and reading. Gaming is the mainstream cultural layer where a large majority of America already spends its time, across every generation, gender, and household. If your brand wants to meet that audience where it already lives, Moonrock can help. Get in touch today.

Still spots available in Moonrock's Gaming Lounge at Anime Expo 2026. Bring your brand to one of the biggest anime conventions in North America. July 2-5 in Los Angeles, the Gaming Lounge we're hosting with SPJA puts publishers, platforms, and brands in front of anime-native gaming fans who show up with both wallets and word of mouth. Hands-on play, tournaments, creator moments, activations built to convert. The window is closing as we get closer to show. If you've been weighing it, now's the time to claim your place.

Christopher Buffa is on the ground at Licensing Expo 2026, May 19-21 at the Mandalay Bay Convention Center in Las Vegas. Licensing Expo is where the world's biggest entertainment, character, and brand owners meet the licensees and retailers who turn IP into product. It's also where smart brands look for new ways to show up in front of fans they don't already reach. Moonrock helps brands plug into gaming and fandom audiences in ways those audiences welcome. Co-created activations, partnerships with creators and publishers, and presence inside the worlds players already live in. DM Chris to set up time and learn more about how Moonrock can help your brand reach gaming audiences where they're already playing.