Digital Experience


Moonrock partnered with Subspace to create a video series called 'Every Millisecond Counts,' aiming to educate gamers about the importance of latency in gameplay. Despite the challenges of COVID-19, Moonrock prioritized safety while producing high-quality content, utilizing a variety of videos and top amateur gamers to engage the target audience and convey Subspace's message about the significance of fast and reliable broadband connections.

Moonrock lets Gamers Know “Every Millisecond Counts” for Anti-Lag Tech Company Subspace

With our expertise in event execution, Moonrock successfully serviced gaming technology company Subspace in delivering an interesting and educational message to gamers. Through our video series titled 'Every Millisecond Counts,' we aimed to educate gamers about the significance of latency and its impact on gameplay.

Despite the challenges posed by the COVID-19 pandemic, including state lockdowns and quarantines, Moonrock was unwavering in its commitment to producing a high-quality event. We prioritized the safety of our team and adhered to CDC protocols throughout the entire process. By conducting the shoot in a secure studio environment, we ensured the well-being of everyone involved while maintaining the project's timeline and budget.

In order to effectively engage gamers, we took a multifaceted production approach. Our team created a variety of video content, both long and short-form, to cater to different platforms and preferences. By utilizing top amateur gamers across popular titles such as Call of Duty, CS:GO, PUBG, and Fortnite, we were able to capture the attention of the target audience and illustrate Subspace’s message.

One of the main objectives of the video series was to highlight the crucial role of speedy backend broadband connections as they relate to our gaming experience. We wanted gamers to understand that every millisecond matters in competitive gaming, and a seamless experience hinges on a reliable and low-latency connection. Moonrock worked closely with Subspace to ensure that this complex message was communicated clearly and concisely, making it accessible to gamers of all skill levels.