Phygitial Experience


In collaboration with top gaming companies, we created an immersive gaming experience at SDCC 2023. The event was a hit with convention-goers and online viewers alike, amassing tens of millions of impressions in total.

1.38mWebsite Visitors
5.99m+Website Views
10.8mInstagram Impressions
11.1mFacebook Impressions
31.9mTwitter Impressions

Moonrock successfully brought the thrilling world of esports to fans at San Diego Comic-Con 2023. Collaborating with top gaming companies such as Immutable Games, Studio 369, iBuyPower, Scuf, Corsair, and Capcom, Moonrock created an immersive gaming experience in the form of the Comic-Con Gaming Lounge.

Spanning an impressive 10,000 square feet, the Comic-Con Gaming Lounge was an entertainment hub for the 135,000 attendees. Within this space, 100 state-of-the-art PC gaming stations were available to convention-goers, each equipped with partner peripherals and a wide selection of titles. From popular and beloved franchises to niche indie gems, attendees had the opportunity to experience the latest in gaming technology and immerse themselves in virtual worlds.

The impact of Moonrock's execution extended beyond the physical event, making a significant impression online as well. With a staggering 1.38 million website visitors and their nearly 6 million views, the lounge’s impressive digital presence was no mere afterthought.

In addition to the impressive digital traffic, Moonrock's social media prowess played a significant role in amplifying the reach and impact of the event. The Comic-Con Gaming Lounge garnered an astonishing 10.8 million impressions on Instagram alone. With over 11 million impressions on Facebook and nearly three times as many on Twitter, the event was undeniably popular with the audience.

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