Moonrock's collaboration with MILK at Vidcon 2023 was highly successful, thanks to the creation of three engaging and original custom Fortnite maps. These maps, designed specifically for MILK, captured the attention of both on-site convention attendees and online viewers, resulting in a significant increase in foot traffic and impressive online viewership.
One of the standout moments of the event was MILK's 'Zany Ziplines' Vidcon Fortnite execution. Moonrock strategically partnered with top Fortnite influencers to host a live-streamed tournament featuring the custom maps. This collaboration amplified the reach of the event and created a buzz within the gaming community, attracting tens of thousands of visitors to the Vidcon venue.
Through the creation and curation of a Discord server, Moonrock provided their client direct access to over 3,000 avid gaming and MILK fans. The Discord server continues to maintain an active user base even months after the event, delivering long-term value for MILK.
The custom maps and live-streamed tournament garnered significant attention, with over 500,000 unique online viewers. Furthermore, the overall tournament views across all broadcast partners surpassed the impressive milestone of 1 million.