Moonrock collaborated with XGames to host an event combining extreme sports and the ever-popular virtual world of Minecraft. This fusion of action and creativity appealed to a wide audience, including younger viewers who aren't traditionally familiar with, let alone fans of, XGames. By painstakingly recreating XGames competitions in Minecraft, we engaged both die-hard fans and the mainstream Minecraft community alike.
To make this event a reality, we partnered with 20 influential Minecraft creators. Their participation not only highlighted the event's exciting moment-to-moment gameplay but also attracted their dedicated fan base. The event generated significant buzz and captured the attention of millions.
The impact of this event was remarkable. Post-event videos on YouTube saw viewership of around 750,000 unique viewers. The event also drew in 100,000 unique viewers from live-streaming platforms like Twitch and YouTube. What’s more, the event made splash in mainstream media, being televised nationally and reaching an impressive audience of nearly a million viewers on ABC and ESPN. This exposure connected XGames with all ages in addition to the younger audiences acquired online.