Digital Experience


Moonrock organized a successful in-game event in Minecraft for Amazon, based on the Lord of the Rings franchise. The event attracted 3.5 million unique viewers and an average of 440,000 live viewers, leading Amazon to engage Moonrock for a future event series.

3.5mUnique viewers
440kAverage live viewers

Moonrock executed a highly successful in-game event in Minecraft on behalf of Amazon. Inspired by the Lord of the Rings franchise and specifically the new Amazon Prime series, Lord of the Rings: The Rings of Power, this event took players on an unforgettable journey closely mirroring the experiences of the new series' characters.

With the help of notable streamer TheGrefg, the event garnered an impressive 3.5 million unique viewers, with a notable average of 440,000 live viewers throughout the three-day promotion. Such overwhelming response and engagement from the audience led to Amazon's decision to engage us for a follow-up event series. Moonrock's ability to captivate and engage such a massive and targeted audience showcases our unique and innovative approach to creating immersive experiences.

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