Digital Experience


Macy's Roblox World event successfully engaged over 10,000 active players, offering an immersive experience allowing participants to customize and manage their own stores, play freeze tag, and access exclusive cosmetics. This collaboration has set a precedent for future virtual events, showcasing an innovative way for brands to connect with consumers online.

10k+Active Players
10.5m+Projected Players
2.5m+Projected Favorites

Gamers everywhere enjoyed the ultimate shopping spree at the one-of-a-kind Macy's Roblox World event. Visitors were able to immerse themselves in the world of Macy's, with the opportunity to customize and manage their very own store, indulge in a thrilling game of freeze tag within the virtual Macy's shopping center, and even adorn themselves with exclusive cosmetics.

With well over 10,000 active players joining in on the excitement, the event proved to be a resounding success. The event provided a robust interactive experience for Roblox users: from exploring the virtual shopping center to unleashing their creativity by designing their own stores, participants were truly able to unleash their inner shopaholic.

As the event drew to a close, it was evident that Macy's Roblox World had exceeded expectations, captivating a vast audience of players while leaving a lasting impression on their virtual shopping adventures. This collaboration will serve as a blueprint for future virtual events, helping to revolutionize the way brands engage with consumers in the digital realm.

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